OnYourMark - The Marketing Club| IIM Kashipur

OnYourMark (OYM), the Marketing Club of IIM Kashipur, was established on 16th January 2014 by the students to promote and nurture the knowledge of marketing in the IIM Kashipur community. The raison d’être for OYM is to create an amenable ethos towards marketing. OYM strives to create enthusiasm among the students for the domain of marketing and guide them to explore their careers in this field. As it has rightly been said in the business world, “Marketing is not anyone’s job… It’s everyone’s job!”. The club seeks to make the student community well-versed with the recent happenings in the field of marketing to aid their industry knowledge and recruitment preparation.

OYM oversees several initiatives to achieve the club’s:

Vision: To improve the marketing acumen of IIM Kashipur & build a culture of Marketing studies.

Mission: Organizing student-centric events to involve maximum participation and benefits for all.

With the growing use of the online medium, the club adapted to new modes of learning and incorporated new initiatives to emanate marketing knowledge through channels like social media and video conferencing. The following are some key activities undertaken by the club to foster accentuated learning:

• Forevision Workshops: OYM facilitated Marketing Workshops from Forevision in Digital Marketing and Advanced FMCG sales techniques training which had successful participation of 100+ students. These help them gain practical exposure to the current trends and tools through real-life case studies, exercises, and live demos which are increasingly used in businesses nowadays and enable them to think out of the box, just like a marketer is supposed to.
• CutPaste Article series: Carefully curated articles are handpicked by OYM and extracts illustrating the concepts are shared with the batch in an email blast to familiarize and update them with the latest, modern terminologies in a short period. This allows them to quickly grasp these concepts and also gives them an option to read the full article provided to enhance their understanding.
• Open house discussions: Discussions on current events as well as concepts that students learn in classrooms are further deliberated to gain deeper insights into the subject matter.
• Guidance in case-studies: Conducting in-depth discussions on the cases in the curriculum to better equip the students with the principles used in a light-hearted environment. This gives the students confidence to contribute in class and further their knowledge.
• Encouraging a culture of corporate competitions: Corporate competitions give students a chance to apply curriculum learnings and search for viable solutions to real-world business problems. OYM identifies marketing based opportunities from a plethora of competitions and encourages student participation.
• Marketing Weekly — OYM collaborated with Marketing Weekly to help the students navigate the overwhelming sea of marketing content. A breakdown of marketing concepts as well as the latest news are illustrated in these weekly articles keeps everybody up to date with the current industry trends and expectations.
• Social Media Campaigns: From concepts, trends, and everything marketing, campaigns are run on OYM social media handles to create an enthusiasm for marketing. These posts provide interesting reads with a visual aid to engage the reader.

OYM also conducts events year-round to engage students with practical exposure to marketing concepts so that they learn the application of the same.

• Guerrilla MarFair: A Guerrilla marketing event enabling participants to create displays and advertise any brand. The event boasts average participation of 125+ students every year.
• Markaholic: The flagship case study competition of OYM is an event conducted during Agnitraya. It received the highest registration of 1079+ in the previous year with participants coming from many top B-schools like IIM Lucknow, IIM K, IIFT, etc.
• Online Week of Social Media Marketing: Participants create a video Advertisement based on the theme selected and strive to go viral on social media. This tests and hones the participant’s social media strategy and technique which is a quickly growing and required marketing skill.
• MarQuiz: An intra-college marketing quiz competition aimed at inculcating a competitive spirit and encouraging teamwork. It focuses on expanding the students’ knowledge in the domain.

The club also conducts entertaining events to further pique the interest of students in the field of marketing by incorporating elements like brand-knowledge, wit, and the ability to pitch your ideas such as:

• Ambush Marketing: The participants use their creativity to implement the tactic of Ambush marketing to ambush their rival teams during the Kashipur Premier League.
• Pitch Please: A test of persuasion and zeal is presented as a challenge to the participant in this event. They need to pitch a product, an idea, or a sellable item, and winners are crowned based on the votes they receive from the audience.
• DumbCharADs: A fun-filled brand guessing game that tests students on their brand awareness as well as acting acumen.

In this way, the club presents a spectrum of potential possibilities in the field of marketing for a student to pursue. It keeps a buzz around marketing domain and fuels the enthusiasm of the students at its best.